Accepted Talks

User oriented communication. The personas method and its practical use

Juergen Egeling, Prof. Dr. Frank Thissen

A very useful and effective method for focusing the target groups of an interface or web site is the use of the personas concept. Alan Cooper created it in the 90th of the last century and more and more people are working with it now.

The presentation explains the powerful method, shows examples and illustrates how it can be used.

Business (Companies, Decision makers, Government etc.)

All

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